Freshmen15 is a food blog on Instagram targeted primarily to college students, posting photos of foods that are often considered taboo or otherwise off-limits in our diet-centric society. The tagline, “We Gain Weight for a Reason,” summarizes our mission of encouraging students to embrace the myth of a 15-pound weight gain in the first year of college and to make strides to end the tumultuous relationship with food experienced by people of all ages.
Founded in the summer of 2014 by five (then) teenage girls from Boca Raton, Florida, Freshmen15’s original goal was to offer a fun way for the girls to keep in touch while dispersing across the country for college. What started as a hobby gained viral attention more quickly than imagined, and Freshmen15 was soon adding followers at a rate of 1,000 per day. The blog posts daily, using carefully curated photos of sumptuous and often crazily indulgent food, tagged to different colleges throughout the United States and Europe, accompanied by a clever pun related to the post.
Freshmen15 has received coverage in The New York Times, Teen Vogue, USA Today and Elle UK. Recently, we have begun to strategically partner with brands and restaurants to provide ad space on the page, which is a perfect platform for targeting millennials, allowing ads to reach over 4 million people in a matter of days.
We welcome you to our site, where you will find all things food - including recipes, how to's, restaurant guides, and apparel. Happy eating!
All photography provided by Freshmen15, LLC.